Brand Strategy
Koofi
Challange
Noma had a strong product but struggled to communicate what made the brand different.
Approach
We clarified its positioning, refined the brand story, and created a strategic foundation for growth.
Outcome
A focused brand with a clearer voice, stronger positioning, and a more memorable presence.
PERSONNEL 01
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OFF THE RECORD
film photography sunday flea markets a cat named Pixel.
open for projects from OCTOBER hello@xyz.design
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MY TOOLS
Figma · Framer · Notion
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HOW I WORK
01 listen before sketching. 02 paper first, pixels second. 03 test with five real people. 04 ship, then refine
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EXHIBIT A
6 years in design. started in print, never left paper.
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Hi, I'm Ines. I design calm, useful products for small teams, from first sketch to shipped screen.
currently → redesigning a booking app, learning to bind books and drinking too much matcha.
Koofi
INDEX
Building a clearer brand direction for a modern coffee company ready to grow.
FILE NO. 0417
*************
Everything you need to know.
CLOSE FOLDER
PROJECT INFO
Wave studio project files
PERSONNEL 01
back
OFF THE RECORD
film photography sunday flea markets a cat named Pixel.
open for projects from OCTOBER hello@xyz.design
back
MY TOOLS
Figma · Framer · Notion
back
HOW I WORK
01 listen before sketching. 02 paper first, pixels second. 03 test with five real people. 04 ship, then refine
back
EXHIBIT A
6 years in design. started in print, never left paper.
back
Hi, I'm Ines. I design calm, useful products for small teams, from first sketch to shipped screen.
currently → redesigning a booking app, learning to bind books and drinking too much matcha.
Koofi
INDEX
Building a clearer brand direction for a modern coffee company ready to grow.
FILE NO. 0417
*************
Everything you need to know.
CLOSE FOLDER
PROJECT INFO
Wave studio project files
Work with us
Work with us
Work with us