Brand Positioning
Alto
Challange
Alto was offering something valuable but sounded too similar to its competitors.
Approach
We identified its strongest differentiator and built a sharper positioning and messaging framework around it.
Outcome
A clearer market position and a message customers could understand quickly.
PERSONNEL 01
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OFF THE RECORD
film photography sunday flea markets a cat named Pixel.
open for projects from OCTOBER hello@xyz.design
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MY TOOLS
Figma · Framer · Notion
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HOW I WORK
01 listen before sketching. 02 paper first, pixels second. 03 test with five real people. 04 ship, then refine
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EXHIBIT A
6 years in design. started in print, never left paper.
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Hi, I'm Ines. I design calm, useful products for small teams, from first sketch to shipped screen.
currently → redesigning a booking app, learning to bind books and drinking too much matcha.
Alto
INDEX
Helping a growing technology company find its place in a crowded market.
FILE NO. 0417
*************
Everything you need to know.
CLOSE FOLDER
PROJECT INFO
Wave studio project files
PERSONNEL 01
back
OFF THE RECORD
film photography sunday flea markets a cat named Pixel.
open for projects from OCTOBER hello@xyz.design
back
MY TOOLS
Figma · Framer · Notion
back
HOW I WORK
01 listen before sketching. 02 paper first, pixels second. 03 test with five real people. 04 ship, then refine
back
EXHIBIT A
6 years in design. started in print, never left paper.
back
Hi, I'm Ines. I design calm, useful products for small teams, from first sketch to shipped screen.
currently → redesigning a booking app, learning to bind books and drinking too much matcha.
Alto
INDEX
Helping a growing technology company find its place in a crowded market.
FILE NO. 0417
*************
Everything you need to know.
CLOSE FOLDER
PROJECT INFO
Wave studio project files
Work with us
Work with us
Work with us